Фильтр Минусинск: простыми словами о сложном
После второй итерации алгоритма ажиотаж вокруг нового фильтра Яндекса Минусинск сильно возрос. Меня начали заваливать одними и теми же вопросами: как не попасть под фильтр Минусинск? Как покупать ссылки после введения фильтра Минусинск? Что делать, если сайт улетел из топа? Вопросов много больше, но их суть можно описать теми, что я задал выше.
Ответить на вопросы помогает серфинг по сети, только большинство статей посвящены исследованиям, аналитике, а на простом языке почему-то никто не говорит, что же изменилось и как жить дальше.
Что такое Минусинск?
Минусинск – это новый фильтр Яндекса, целью которого является наказание сайтов, которые используют в своих методах продвижения закупку ссылок. Если вы покупаете ссылки на свои сайт, значит вы в зоне риска, причем неважно, купили вы 100 ссылок или 100 000: риск все равно есть.
Минусинск только начал работать, прошло только две итерации, насколько жестокие будут санкции – пока непонятно. Но однозначно можно сказать, что будут закручивать гайки. То есть все только начинается – дальше будет хуже.
Как работает Минусинск простыми словами?
На что обращает внимание Минусинск: грубо это комбинация из двух факторов: количества спамных ссылок и их возраст. То есть если на сайт клиента стоит много спамных ссылок и их возраст большой, то на сайт накладывается пост-фильтр, типа пенальти по домену. То есть ваш сайт выпадает из выдачи по ВСЕМ запросам.
Важно разобраться в понятиях:
Что такое спамная ссылка?
Это ссылка, которая стоит с площадки, которую Яндекс пометил как торгующую ссылками в промышленных масштабах. Не надо обольщаться: Яндекс знает всех доноров как сапы, так и статейных бирж типа Миры, ГГЛ, ротапост и т.п. Естественно, чем дальше, тем больше площадок будет попадать под разметку спамных. С каждой итерацией критерии попадания сайтов под понятие «продавец ссылок» будут становиться жестче, все большее количество сайтов будут помечены как торгующие ссылками.
Что такое Много ссылок?
Это некоторое пороговое значение. Если на наш сайт стоит спамных ссылок больше этого порогового значения, то мы можем попасть под фильтр Минусинск. Есть два важных замечания:
- Это пороговое значение может быть как абсолютным, то есть одинаковым для всех сайтов, так и индивидуальным, вычисляемым на основе каких то факторов для конкретного сайта. Например, если количество спамных ссылок, поделенное на общее количество ссылок больше какого-то значения (определяемого индивидуально), то сайт попадает под санкции.
- Естественно, со временем данный порог будет уменьшаться. С каждой итерацией много ссылок – это уменьшающееся число.
Что такое возраст ссылки?
Это время, которое стоит ссылка на спамном доноре, то есть на сайте, который продает ссылки. Чем дольше она стоит, тем выше вероятность, что из-за этой ссылки будут санкции. С каждой итерацией возраст спамных ссылок для оценки сайта будет становиться меньше. То есть в первой итерации под санкции попали сайты со спамными ссылками возрастом в три года (цифры взяты для примера), во второй итерации возрастом в год и т.п.
Какие выводы можно сделать?
- Поставить на конкурента 1000 ссылок на 3 месяца – ничего страшного не будет, мы не завалим конкурента.
- Возраст ссылки имеет важное значение, то есть ссылки начинают работать через длительный промежуток времени.
- Если ссылка старая и размещена на спамном ресурсе – все плохо, мы рискуем попасть под фильтр + вероятнее всего ссылка не работает.
- Непонятно как продвигать сайты, молодые ссылки не работают, зрелые Яндекс фильтрует и наказывает за них.
Для чего запущен Минусинск?
Не так давно Яндекс презентовал улучшенный алгоритм расчета пейдж ранка: Supervised Nested PageRank. Скорее всего, с введением данного алгоритма значимость поведенческих факторов будет сильно снижена. А сила ссылочных факторов будет увеличена. Таким образом, Яндексу необходимо очистить сигнал, то есть заставить оптимизаторов бояться покупать ссылки. Справедливости ради надо сказать, что пока у Яндекса это очень хорошо получается!
Наиболее важной особенностью данного алгоритма является расстановка разных базовых весов в зависимости от каких-либо факторов. То есть если в классике каждой странице присваивался вес 1, то в новом алгоритме Яндекса этот начальный вес для отдельной страницы может быть отличным от единицы.
Как не попасть под Минусинск?
Сначала пара заумных фраз. Чтобы не попасть под фильтр Минусинск и успешно продвигать сайты, надо решать две задачи:
- Поиск доноров, которые не подпадают под критерий спамности Яндекса.
- Проводить исследование, которое поможет понять, какие страницы в новом алгоритме имеют максимальный базовый вес. То есть по сути постараться определить список факторов и их вкладов, от которых зависит базовый вес страницы.
Ну а если подводить итог, то про все это можно сказать намного короче: покупайте (ставьте) ссылки там, где не покупает толпа и будет вам счастье.
П.С. переход на вечные ссылки, спам по форумам и прочий крауд-маркетинг не спасет )
П.С.С. Все вышенаписанное – это мое мнение, к реальности может не иметь никакого отношения, как и все остальные статьи, которые вы можете прочитать в сети про Минусинск. Пока прошло мало времени. Не верьте никому, думайте своей головой.
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