29 June

Кейс: Внутренняя перелинковка страниц сайта +180% трафика!

0028_logoХодит огромное количество легенд, про то насколько важна перелинковка. Многие верят, некоторые не верят, единицы пытаются ее сделать, довольных практически не остается. На самом ли деле внутренняя перелинковка страниц сайта может давать хороший положительный эффект? Или это всё бред, рулят внешние факторы, типа хороших ссылок и CTR сниппетов в выдаче? Для прояснения ситуации, мы сделали ряд экспериментов.

Эксперимент длился более 9 месяцев и не закончен. Возможно, я позже опубликую дополнительные результаты, но пока делюсь уже имеющимися достижениями.

Для чистоты эксперимента был зарегистрирован новый домен. На тривиальном движке вордпресс был создан пресловутый сайт в строительной тематики. На сайте размещено 16 страниц, страницы нормально проиндексированы поисковыми системами. С поиска даже пошел какой-то трафик, порядка 2-3х переходов в день.

Далее я начал экспериментировать с перелинковкой страниц сайта. Первое, что было сделано, это проставлены ссылки в конце каждой страницы, типа Читайте так же.
0028_01

Страницы были переиндексированы, я честно прождал месяц, но эффекта не было. Следующем шагом было создание вертикального блока сбоку от информационной части страниц. Получилось что-то типа:
0028_02

Эксперимент затягивался, страницы переиндексировались, мы подождали еще месяц, но никакого прироста трафика от внутренней перелинковки страниц сайта мы так и не увидели.
Самое время сделать два замечания, которые намой взгляд очень важны:

  1. Тексты ссылок, в первом и втором варианте, хоть и содержали ключевые фразы, но не отличались друг от друга. То есть текст ссылки для одного акцептора был одинаков для всех страниц доноров.
  2. Я провел замер средней глубины просмотра, насколько это было возможно с таким трафиком. Ни в первом ни во втором варианте я не увидел увеличения глубины просмотра пользователями.

То есть, от нашей перелинковки страниц скорее всего нет толку по простым причинам: наши ссылки склеились, а сама перелинковка реализована не для людей, она не улучшает внутренние ПФ на хосте.

Как решить эти две проблемы? Легко! Сделать для каждого акцептора уникальные ссылки, найти место на странице, где пользователи по ссылкам будут кликать, улучшая поведенческие факторы для нашего сайта. Чтобы пользователь кликал, нужно ссылки снабдить картинками.

В результате получилась перелинковка вида:
0028_03

Данный блок был размещен внизу каждой страницы, сразу после основного контента. Его нельзя было не заметить! В блоке стояло 15 картинок с уникальными ссылками.

Всё было сделано, размещено на сайте, осталось ждать. Подождал месяц, результата нет, подождал еще полмесяца – результата ноль. Какой вывод? Внутренняя перелинковка страниц сайта не работает, как не крути?

Но когда я уже собрался писать этот пост, появилось движение. Трафик начал расти. В результате получилось 2 волны, то есть две ступеньки увеличения трафика.
0028_04

Какой вывод? Уря, перелинковка работает ) Давайте теперь разбираться, как она работает, для какой поисковой системы, из-за каких факторов.

Первое, что приходит в голову, это поглядеть с каких поисковых систем трафик пошел:
0028_05

Видим, что нашу радость обеспечил Яндекс. Но давайте разберемся, а в Гугле действительно ничего не сработало, или все же есть небольшие подвижки? Для этого посмотрим отдельно трафик с Гугла:
0028_06

Видим, что у Гугла тоже есть положительные подвижки. По нему выводы делать рано, он любит хороший контент, немного правильных ссылочек. Поэтому данный эксперимент никак не может свидетельствовать, что в Гугле перелинковка страниц не рулит.

Возвращаемся к Яндексу. Почему было два этапа роста трафика? Единственное, что мне приходит в голову, это то, что первая волна была вызвана внутренним ссылочным ранжированием. А вот вторая уже основана на ПФ, то есть на их улучшении. Если посмотреть глубину просмотра для третьего вида перелинковки, то станет ясно, что за счет внутренней перелинковки страниц сайта у нас глубина выросла на 18%.
0028_07

Кроме того, надо посмотреть среднее время на сайте. Оно выросло на 108% на данный момент.
0028_08

Каков прирост трафика? Если считать с точки зрения математики, то прирост составил 6300%. Но начальный траф был практически равен нулю, поэтому начало имеет смысл взять не в марте, а в апреле, чтобы не вызывать лишних споров. В этом случае трафик вырос на 178%.
0028_09

Естественно, в процессе эксперимента никакие работы с сайтом не проводились, никакие ссылки не закупались.

Эксперимент продолжается, но пока вывод простой: делайте перелинковку страниц сайта для людей с уникальными анкорами и будет вам счастье в виде дополнительного трафика!

Сеопульт пал под натиском Минусинска?Фильтр Минусинск: простыми словами о сложном
Внутренняя оптимизация страниц: тегов, текстов, изображенийЗаказываем тексты на сайт у копирайтеров
tw
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86 комментария(иев) в “Кейс: Внутренняя перелинковка страниц сайта +180% трафика!”

  1. Это всё хорошо, но когда страниц сайта очень много, как сделать уникальную перелинковку?

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