04 June

Кейс: Увеличиваем количество подписчиков вконтакте репостами

0028_logoЯ не большой специалист в SMM, можно сказать, что только учусь. В сети очень мало достойных кейсов, который действительно показывают, какие методы в продвижении групп вконтакте работают, а какие нет. Приходится все постигать методом проб и ошибок. Сегодня я расскажу, как пытался увеличить количество подписчиков группы вконтакте. Есть у меня небольшая группа, посвященная рок-музыке. Да, хочу сказать, что группа живая, ботов не нагонял, использовались только белые методики накрутки.

Итак, есть великий праздник 9 мая. Я задумал поздравить всех с этим великим днем – Днем Победы. Для этого было тщательно подобрано изображение, связанное с 9 мая, а так же сделал очень хорошую (имхо) подборку песен, связанных с Днем Победы. Песни были подобраны именно в рок-исполнении, то есть должны были отлично вписаться в контекст группы.

После создания поста, я попросил владельца группы http://vk.com/liveinrock репостнуть запись. Он согласился. Естественно, все было подготовлено заранее. И вот настал час Х, когда пост был размещен у меня в группе и был сделан репост. Вот как выглядел пост:

0024

Какие результаты были получены? Как видно на картинке, 370 репостов, 1344 лайка. Цифры меня порадовали. Но непонятно было – много это или мало. Я стал искать подобные посты, чтобы сравнить.

Нашел пост-поздравление в группе Убойный юмор. Вот какие результаты были у них:

0025

Да, цифры больше, чем у меня, но давайте посчитаем. Убойный юмор – это группа в 4 миллиона подписчиков, а я репост сделал в группе, у которой не набирается и 400 000 подписчиков. То есть мой результат лучше. Какой вывод?
Выводов несколько:

  1. Качественный контент разлетается по сети лучше, что дает больший профит, нежели стандартные «отписки».
  2. Пользователи охотно сохраняют себе на стены тематические подборки музыки.
  3. Методика привлечения посетителей в группу с помощью репостов работает!

Теперь посмотрим на то, сколько трафа мне удалось привлечь:
0026

График увеличения количества подписчиков группы вконтакте:
0027

Если учитывать, что я не делал никаких призывов вступать в группу, а пост не носил рекламного характера, то результат можно оценить, как положительный.

Хотелось бы услышать мнение опытных людей. Может быть я что то делал не так, и результат мог быть гораздо лучше? С удовольствием выслушаю ваши советы. Пишите в комментариях – не стесняйтесь!

Кейс: успешная накрутка поведенческих факторовУвеличиваем траф в 8 раз, поднимаем доход в 5 раз!
Кейс: Быстрые результаты в SEOФрешак – выпуск 1
tw
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